About Us
The concept for Broad Street Spiked Seltzer originally began as a specialty item, known as Bubbulls, for the Bolero Snort brewing company. It was quickly decided, however, that the uniqueness of the product was better suited as its own brand, rather than remaining under the Bolero arm.
And so, with its new facility located on the corner of 20th + Broad Streets in Carlstadt, New Jersey, Broad Street Spiked Seltzer was born. Although Broad Street now has its own brand and its own identity, the Bolero quality and reputation still stand behind it.
Caitlyn Tuchler – a member of the Bolero Snort brew team and a fan of hard seltzers herself – is credited as the main driver of Broad Street. She and her team worked through the ideas and concepts, and it is Cait who really took off and ran with the recipe development. Now, we have three core flavors (Mango Pineapple, Blackberry Cucumber, and Orange Vanilla) with a handful of others in the works.
At Broad Street, our goal is to create an experience that’s about so much more than simply what’s in the can. It’s all about who you’re drinking it with, where you are, and the memories it may invoke.
The next time you’re in the area, come visit the 16,000-square-foot brewhouse we share with Bolero Snort to have a drink and learn more about what makes us fizz.
Who We Are
Bob Olson, Jr.
Founder / Owner / Operations
Bob was introduced to home brewing by a friend in 2009 and quickly caught the brewing bug. With a knack for small business and a little push from his wife Melanie, he decided to apply this entrepreneurial spirit to his new found passion and Bolero Snort was born. Though he is involved in virtually all aspects of the business, he most enjoys its creative side. Whether it’s developing new recipes, experimenting with new flavors and adjuncts, or working closely with Jim on artwork, Bolero is, at its core, more than just beer, it’s the experience – and that principal guides him in all that he does.
When not at the brewery, Bob enjoys spending time with his wife and three boys, stressing over college football and filling the team’s inbox with emails before 5am.
Scott Wells
Co-owner / Director of Sales / Imperial Czar of Life Sustaining Solutions
Scott met Bob the week the brewery opened. A supporter of the brand from the start, Scott quickly started helping the brewery grow from the sidelines. After spending years working in sales and retail, and only being able to enjoy beer recreationally, Scott eventually joined the team in October of 2014 merging his sales ability and craft beer expertise. A verbose philosopher of craft beverage, Scott prides himself on being a catalyst of the “Drink Local” movement, and a champion of small business partnerships.
When Scott isn’t working, he enjoys spending time with his wife, son, and dogs (one of which is named Provolone Parmagianno Reggiano). He will often be found quoting the Big Lebowski while swigging his 6 th White Russian of the day, sampling every chicken parm entrée in the state, hiding from the aforementioned wife and child on a kayak, and shouting obscenities at the TV when the Yankees, Devils, or Giants are playing, and napping in random locations.
Jim Kohl
Artistic Director
Jim Kohl has been a vested-owner of Bolero Snort since 2015. Jim is the brewery’s artist-in-residence, leading branding and label design. As a senior member of the team, he partners closely with Bob to move the Bolero brand forward and visually capture new fans.
Jim’s illustrations, featured on over 200 labels, take inspiration from comic books, movies, and his loving fiancee Kathleen. His favorite beer style is Kolsch. Keep up with Jim on Instagram @bolero.artwork.
Alex Czerwienski
Cellarman / Truffle Pig
Alex joined Bolero when it was just Scott and Bob making deliveries back in Summer 2017. Known as “Truffle Pig” within the company, he started off making deliveries, sniffing out lost kegs at accounts. Fast forward almost 3 years later, he is now one of our assistant brewers and he also runs our CODI canning line.
When not at work, Alex enjoys just hanging out at home. Either playing videos or watching movies. He is a fan of the New York Red Bulls and the New Jersey Devils.
Adrian Roberts
North Jersey Sales / Website Manager
Coming from a seasoned sales background, Scott recruited Adrian back in February 2018 to handle the expanding demand of the business. As the company grew and Adrian’s role in the company expanded, the moniker of “Brolero” was adopted to portray his unique style and approach to Bolero Snort. He currently handles sales for the north half of the state, as well as fills in where needed in many other aspects of the business, always repeating his 80s inspired mantra, “Neon Wishes and Sunset Dreams.”
When not grinding days at the brewery and on the road, Adrian enjoys a myriad of activities. From cleaning his growing collection on neon sneakers, to going to 80s inspired Rock Shows, he always finds a way to occupy his time. And when he can’t do that, he’s playing strategy tabletops, designing his next tattoo, or kicking it back at the beach on a stormy day.
Ryan Racan
South Jersey / Philadelphia Area Sales
Ryan focuses his energy on taking care of our south Jersey retail and on premise partners, as well as support for PA sales. He brings the experience and knowledge from his 11 years spent in the beverage industry, and 20 years in the bar / restaurant industry in Philly. Ryan is all about spreading the “Bolero Love”!
When not selling beer, you can catch Ryan looking for some tasty waves in south Jersey. He loves surfing, golfing, and coaching travel baseball with his little dudes. He’s collecting tattoos and memories, so throw this “metal-head” some horns up when you see him out.
Mark Mattera
“The Herder” / Onsite Events Manager / Definitely Not A Receptionist
Coming from the worlds of Live Events, Customer Service, and Hospitality operations, Mark oversees the customer service and supply chain operations of Bolero Snort. From processing orders to writing routes and load lists, he makes sure that all the delicious beer makes it to our retail and draft partners. In addition to overseeing supply chain, he also handles accounts receivable and helps manage Tasting Room operations.
When not chained to his desk or in the tasting room, you can find Mark attending concert, plays, and live sporting events. When he can’t make it live, he can be found watching his favorite teams, Red Bull New York, The Giants, The Mets, and The New Jersey Devils. Always the nerd, he can also be found watching pro wrestling, studying haunted history/ghost hunting, playing Dungeons and Dragons, playing/ podcasting about Fantasy Football, or at the New York Renaissance Faire (when in season).
Stone Underwood
Asst Brewer / Driver
Stone is one of our Assistant brewers that joined the herd during our expansion prep for the opening of our Production Facility. After receiving his Masters from West Virginia University, Stone began his career in the marketing and communications world, but decided it was time to switch to his passion for brewing after a few years. Since joining the team Stone has made several significant contributions including being a key member of the brewing team, helping with distribution when needed, as well as assisting with marketing strategy and social media content coordination.
Stone grew up in southern Mississippi but found his way to the Garden State via his fiance Devon, who is a native Jerseyite. Together, they enjoy brunches in Hoboken, attending Broadway shows, festivals and live events, as well as traveling to visit their friends and family across the country.
Caitlyn Tuchler
Asst Brewer / Science Person / Voice of Reason
Caitlyn is an Assistant Brewer at Bolero Snort Brewery. She assists with brewing, maintaining the cellar, testing all beers that leave the building, and performs all tests on actively fermenting beers.
In her spare time, Caitlyn is an explorer. She has traveled all over the country from New Jersey to Utah and even Nevada to enjoy the beautiful hikes. She enjoys trying interesting flavors, including Taylor ham ice cream (hey, don’t knock it till you try it), reading on the beach, and gardening in her backyard. Caitlyn recently received her Bachelors degree in Nutrition and Food Science from Montclair State University where she discovered her love for craft beer.
Erica Gallagher
Tasting Room Manager / Head Bouncer
Erica joined the organization in 2019 as a part time events representative and brand ambassador. Her tenacity for the business and ability to learn and adapt into this role made it apparent that she was something special from day 1. When the company opened it’s new production facility in the Meadowlands, Erica was offered a promotion and full time role as Tasting Room Co-Manager. Erica’s organizational skills and eye for detail has helped ensure the tasting room ran incredibly smoothly immediately after Grand Opening without any hiccups. These skills allowed her to adapt to the role of “Person who’s stuck on the loading dock handling all the home delivery orders” as soon as Covid-19 shuttered the tasting room to the public.
When Erica isn’t at work, she daydreams about yelling at customers that they cannot have a beer until they take a brewery tour and show us their photo IDs. Don’t let her fool you, she may look quiet and reserved but she spends hours searching reddit for memes that would make anyone uncomfortable.
Glenn Lindhurst
Tour Guide / Taproom Asst / Historian / Mascot / Permanent Intern
If you know Bolero Snort, then you know Glenn. In a lot of ways Glenn is the ultimate Bolero utility player. Glenn was introduced to Bob and Scott and the Bolero brand while attending a local festival and was a loyal supporter from that time on. With a unique first hand knowledge of the development of Bolero Snort, an extensive beer knowledge, and warm smile, be sure to say “Hello!” to Glenn, he will regale you with tales of yesteryear.
In his spare time, Glenn can be found around the metropolitan area visiting breweries and sampling their beers. He has been an avid Rutgers fan (even though never attending the University). Glenn’s happy place is sitting on the beach with a cold Bolero beer.
Keith Paladino
Tour Guide / Rodeo Clown
Keith discovered Bolero Snort back in 2013 and has been drinking their beers ever since. A few years back, he offered Scott his services whenever there was a physical location. In 2019, he joined the team helping out in the tasting room. Here, you’ll most often you’ll find him asking you upon your arrival, “Have you been here before? Let me take you on a quick tour!!”. Otherwise he’s doing whatever is needed of him.
When not spending time at Bolero Snort, you’ll most likely find him at another brewery sampling the goods. Always on the lookout for a beer he’s never had, you’ve probably met him somewhere beer related. He also loves going to concerts, hanging out with friends & family, playing video games, and chilling with his beagle Coolio.